joshua brown | internal
11.6k insta followers (@mr.b.rown)
never apologise for pricing.
never justify your “no”.
never recommend someone cheaper unless you truly want to.
calm clarity is the brand.
private dinners
(highest trust, highest margin, anchor offering)
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intimate gatherings documented with discretion, atmosphere, and care.
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£1,500 – £2,000 up to 4 hours
use this when (for):
brand dinners
whisky tastings
hosted collaborations
pr-led private tables
invite-only experiences
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no “quick shoot” rates
no sub-£1,500 for new clients
discretion + trust is the value, not hours
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5 dinners at £2,000 = £10,000
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[£1,750 up to 4 hours]
use this as the first number out of your mouth / email.
only move up to £2,000–£2,250 when:
brand-led
high-profile guest list
press presence
repeatable series
never move down for new clients.
brand-hosted events
(volume + visibility, but still controlled)
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considered documentation for brand-led experiences and private launches.
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£1,750 – £2,500 up to 4 hours
use this when (for):
launches
fashion, music, cultural events
brand activations
nightlife with brand partners
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pricing flexes with scale + access
do not benchmark against “event photographers”
anchor against cultural documentation, not coverage
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4 events at £2,500 = £10,000
or
3 events + 1 dinner = £11k–£12k
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[£2,250 up to 4 hours]
this immediately separates him from generic event photographers.
move to £2,500–£3,000 when:
large-scale brand
complex environment
access-heavy
multi-room energy
cultural documentation
(longer arc, fewer but higher-value bookings)
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long-form visual storytelling for cultural moments and community-led work.
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£2,500 – £4,000 per engagement
(project-based, not hourly)
use this when (for):
institutions
collectives
galleries
community-led projects with funding
editorial-style cultural work
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always quote per project
never reduce to hours
often easier money than events once trust is built
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[£3,000 per engagement]
always framed as:
project-based documentation
never:
hourly
“coverage”
deliverable-led
move to [£3,500–£4,000] if:
funded institution
long-term value
editorial longevity
vip / multi-space access
(upsell layer)
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add-on or standalone:
[+£500 – £1,000]
use this when:
backstage access
vip lounges
private rooms
talent-heavy environments
this is where trust converts into margin.
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[+£750]
only introduced when:
backstage
lounges
talent rooms
private access
don’t volunteer this unless it’s clearly relevant.
extended coverage
£300 per additional hour
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used sparingly.
never volunteered.
only offered when they ask.
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never publish prices
never apologise for rates
never justify with equipment or deliverables
pricing is framed around conditions + trust, not time
legacy clients can be eased in, new clients start at new floor
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to hit a five-figure month he needs 3–5 bookings, not 10–15.
your job is to:
protect the floor
reduce noise
steer demand toward dinners + brand-led work
additional info
.
email template | “can you send rates”
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happy to share options.
pricing is shaped by scale, access, and the nature of the environment, so before sending figures it would help to confirm a few details:
– event type
– date and duration
– location
– intended usage (pr, press, internal, social)
once i have this, i can outline the most relevant structure.
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hi [name],
thank you for reaching out and for considering joshua.
based on what you’ve shared, this may sit outside the scope of what we’re able to take on through riónce arts club at the moment.
if the brief evolves or future projects allow for a higher level of scope and trust, we’d be happy to revisit.
wishing you well with the event.
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thank you for reaching out.
at present, our focus is on a smaller number of projects that require a higher level of scope and discretion, so we may not be the right fit for this particular brief.
if that changes in the future, feel free to get back in touch.
email template | *after they’ve sent details*
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thanks for sharing the details.
based on the scope, environment, and intended usage, the relevant structure would be:
[category name]
£[figure]
up to [x] hours
this includes considered, editorial documentation, professional editing, and a calm, unobtrusive presence throughout the event.
if that feels aligned, i can hold the date provisionally and share next steps.
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only show one price, not ranges
choose the number you actually want
don’t offer add-ons unless asked
silence after this is normal — don’t rush to fill it
quick phone / call script
(if they ask to jump on a call)
lead with the number you actually want.
silence after quoting is normal.
you do not fill it.
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thanks for sharing the details.
based on the scope, environment, and intended usage, the relevant structure would be:
[category name]
£[figure]
up to [x] hours
this includes considered, editorial documentation, professional editing, and a calm, unobtrusive presence throughout the event.
if that feels aligned, i can hold the date provisionally and share next steps.
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thanks for taking the time. before we go into detail, i just want to check this feels aligned on both sides.
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our work sits best in environments where trust, discretion, and atmosphere matter. does that reflect what you’re looking for?
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pricing reflects the conditions and level of access required. if that no longer feels right, it’s completely fine to pause here
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happy to move forward if it feels right. no pressure either way.
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if they:
rush you
haggle early
compare you to other photographers
they are not your client.
you stay calm and still.
deliverables
(if they ask to jump on a call)
this is a key moment. how you answer this determines whether you stay premium or slide back into freelancer land.
the rule first, then the exact language to use.
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we answer deliverables in ranges and outcomes, not counts and promises.
we never say:
“x number of images”
“guaranteed shots”
“exact formats”
we say:
“a considered body of work, shaped by the event.”
that keeps authority with you.
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what you receive is a considered, editorial set of images that reflects the atmosphere, people, and flow of the event rather than a fixed image count.
this typically includes a strong selection of wide, mid, and detail-led images, professionally edited and ready for pr, press, and brand use.
delivery is prompt and handled with care, particularly for time-sensitive environments.
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*use this only if they ask again.*
reply:
while we don’t work to a fixed image count, clients usually receive a full, well-rounded set that comfortably supports press, social, and internal use.
the focus is always on quality, discretion, and capturing the moments that matter, rather than volume.
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“but how many images exactly?”
this is the calm, firm boundary.
reply:
we don’t guarantee a specific number, as that can compromise the integrity of the documentation.
what we guarantee is a complete, professionally edited body of work that reflects the scale and intention of the event.
if an exact image count is essential, this may not be the right fit — and that’s completely fine.
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do not say:
“around 100 images”
“at least 50”
“depends how busy it is”
“i can do more if needed”
those phrases immediately reopen negotiation.
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people paying £1.5k–£3k:
want assurance, not maths
want trust, not metrics
want taste, not volume
people obsessed with counts:
are usually budget-led
usually difficult
rarely repeat clients
this response filters without offending.