le gato suarve | campaign proposal

half-day fashion campaign | london (sept 2026)

£5,900 + venue hire if required

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a campaign built around the world le gato suave has been describing from the beginning.

caribbean identity without reducing it to obvious references. beautiful clothes against environments with character. close details that let you see the work in each garment, alongside wider images that establish the life around them.

the visual direction will move between elegance and contrast; considered interiors or unexpected surroundings, strong portraiture, movement, texture and cinematic detail.

the result is one connected body of photography + film for the next stage of le gato suave.

the original brief specifically calls for close garment details and lifestyle imagery, with the brand's caribbean roots and premium positioning forming part of the visual language.

/// half day · up to 4 hours ///
✓ creative direction + campaign development
✓ editorial campaign photography
✓ cinematic campaign film
✓ short-form social edits
✓ documentary film
✓ oleta semple as principal model
✓ professional hair + make-up
✓ full production by riónce
✓ location sourcing + coordination
✓ photography + film post-production
£5,900
+ location hire if required

the breakdown

£1,500
the photography will establish the visual language of the campaign while giving the collection enough space to be properly seen.
we'll capture the complete looks, but also get close enough to show construction, texture, finish and the details that distinguish each piece.
✓ creative strategy + art direction
✓ campaign concept + visual treatment
✓ visual research + references
✓ location + lighting direction
✓ half-day photography · up to 4 hours
✓ model, posing + movement direction
✓ editorial portraits
✓ full-look campaign imagery
✓ garment + detail photography
✓ lifestyle + environmental imagery
final photography
✓ 15 fully retouched campaign images
✓ professional image selection
✓ colour correction + grading
✓ skin + beauty retouching
✓ garment + detail refinement
✓ high-resolution final files
✓ up to 2 rounds of reasonable revisions
this follows oihane's proposed approach of creating fashion-led imagery that remains commercially useful, rather than conventional product photography.
£1,500
the moving image counterpart to the photography.
rather than filming the photoshoot, we'll intentionally capture film alongside it; moving between the model, garments, location and details to give the collection its own pace + atmosphere.
✓ half-day professional videography
✓ cinematic portraiture
✓ full-look movement
✓ close garment + texture details
✓ location + environmental footage
✓ wide, medium + close coverage
✓ professional edit
✓ colour grade
✓ sound + music treatment
final film
✓ 1 hero campaign film · 45–60 seconds
✓ 3 social edits · 10–20 seconds
✓ 5 campaign cutdowns · 5–10 seconds
✓ up to 2 rounds of reasonable revisions
the initial brief specifically discussed cinematic close-ups, wide shots, slow movement and detailed footage of textures as part of the campaign language.
£650
alongside the polished campaign, we'll document what happens around it.
the preparation. nashon with the collection. hair + make-up. getting dressed. conversations between takes. adjustments to the garments. the crew working. the moments immediately before + after an image is made.
less campaign film, more record of the people behind it.
final documentary
✓ 1 x 30–60 second documentary-style film
✓ behind-the-scenes + observational footage
✓ nashon + the collection
✓ model preparation + dressing
✓ natural conversations + interactions where appropriate
✓ shoot-day details + atmosphere
✓ professionally edited + graded
✓ formatted for social
a concise snapshot of the day that gives people another way into the brand.
£750
oleta will be the principal model across the photography + films, with the campaign built around how the collection sits, moves and feels on a person rather than simply documenting individual products.
✓ up to 4 hours on set
✓ photography + film
✓ agreed outfit changes
✓ portraiture
✓ movement + performance
✓ lifestyle imagery
✓ garment-detail content
✓ 12-month website + organic social usage
this reflects the original direction for oleta to sit centrally within the campaign's visual story and bring elements of her own style + performance to the work.
£1,000
riónce will take responsibility for turning the agreed direction into a shoot that can actually be delivered.
that means bringing the right people, location, garments, timings and creative requirements into one plan before anyone arrives on set.
✓ pre-production + campaign planning
✓ crew booking + coordination
✓ photographer + videographer liaison
✓ hair + make-up coordination
✓ location research + sourcing
✓ supplier + location liaison
✓ shoot schedule + call sheet
✓ look + garment planning
✓ shoot-day running order
✓ client liaison
✓ on-set production management
✓ management of timings, changes + priorities
✓ oversight of agreed deliverables
£500
professional hair + make-up will be present for the shoot so the finish remains consistent across stills + moving image.
✓ initial hair + make-up
✓ look preparation
✓ on-set maintenance
✓ continuity between looks
✓ touch-ups throughout the shoot
the location is part of the image, not simply somewhere to shoot.
the original direction explored both striking interiors and more raw environments; allowing the finish of the garments to sit against something unexpected.
riónce will research + present suitable options once the final direction is agreed.
✓ location research
✓ shortlist presented for approval
✓ booking + access coordination
✓ location incorporated into the production plan
» please note that location hire is not included in the campaign fee «
the final cost will depend on the chosen space and will be approved before booking.
photography + creative direction
£1,500
campaign film
£1,500
documentary film
£650
oleta semple · model
£750
production by riónce
£1,000
hair + make-up
£500
/// £5,900 ///
+ location hire if required
anything outside this scope will be discussed before it is commissioned.

this proposal is built around a focused half-day shoot of up to 4 hours.
if there are more garments to capture, multiple locations, more substantial changes of hair + make-up, additional concepts or simply a desire to create a larger bank of campaign material, a full day will give the work considerably more room.
full-day campaign · from £8,500 + location
the exact scope + deliverables would be agreed before confirming the full-day production.
that option is there if, once we establish exactly what needs to be photographed + filmed, four hours would compromise what we're trying to make.
✓ first edited proofs within 14 working days of the shoot
✓ up to 2 rounds of reasonable revisions
✓ consolidated feedback for each revision round
✓ final photography + films delivered digitally
✓ in some cases, expedited delivery can be discussed if required
included usage covers the agreed final campaign across:
✓ le gato suave website
✓ le gato suave organic social channels
✓ 12-month usage of oleta semple's likeness
paid advertising, print, outdoor, packaging, third-party licensing or extended model usage can be discussed separately if required.
the photographer's existing commercial licence similarly distinguishes website + organic social use from paid advertising, print, outdoor, packaging and wider commercial applications.
50% · £2,950
to approve the campaign, begin production + secure the team.
remaining 50% · £2,950
due 48 hours before the shoot.
location hire + any additional third-party costs agreed during production are payable separately according to the supplier's booking terms.
approval confirms the scope above and allows riónce to begin pre-production. the final shoot date, location + schedule will be confirmed with le gato suave as production develops.

once the proposal is approved + the booking payment is received, riónce will move directly into production.
✓ proposal approved
✓ 50% booking payment received
✓ saturday 26 or sunday 27 september selected
✓ half-day or full-day scope confirmed
✓ garments + number of looks confirmed
✓ creative direction + treatment finalised
✓ location options sourced + presented
✓ location selected + booked
✓ photographer, videographer + mua secured
✓ campaign film + documentary direction confirmed
✓ looks + garment order finalised
✓ photography + film priorities agreed
✓ shoot schedule prepared
✓ crew + location logistics confirmed
✓ call sheet issued
✓ garments + accessories ready
✓ crew confirmed
✓ location confirmed
✓ final timings shared
✓ production ready
the final shoot date will be confirmed according to client, crew + location availability.
✓ campaign photography
✓ campaign film
✓ documentary coverage
✓ hair + make-up
✓ on-set production by riónce
photography + film will move directly into post-production following the shoot.
✓ image selection + retouching
✓ campaign film edit
✓ social edits + cutdowns
✓ documentary film edit
first edited proofs of all agreed photography + film deliverables will be delivered within 14 calendar days of the shoot.
up to 2 rounds of reasonable revisions are included. final delivery will follow approval, subject to feedback being returned promptly.
to move forward, approve the proposal + make the 50% booking payment of £2,950. once received, riónce will begin production and work towards the 26 / 27 september shoot weekend.

if there’s anything you’d like to clarify before confirming, email hi@rionce.co schedule a call with us. looking forward to bringing le gato suave to the world with you.