worth the stay 🇹🇹
a property storytelling partnership by @ms.semple
every property has rooms. not every property has a story people remember.
a four-month creative partnership uncovering the people, stories + experiences behind tobago’s places to stay.
now inviting a select number of villas, hotels, apartments + property management companies to apply.
paid partnerships · four-month commitmentj · monthly payments · limited opportunities
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tobago has no shortage of beautiful places to stay. but when people can compare rooms, prices, pools + locations in seconds, what makes them choose yours?
perhaps it’s the story behind the building, the owner’s vision, the meaning behind a room’s name or the people who’ve made the place what it is.
these are the details that create curiosity, connection + conversation, yet they’re often missing from traditional property marketing.
worth the stay is about giving people more than somewhere to book. it’s about giving them a place to remember, recommend + return to.
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i’ve visited tobago five times over the last two and a half years, and somewhere along the way, i genuinely fell in love with the island.
i’ve spent much of that time exploring, meeting people + naturally sharing my discoveries through @ms.semple with audiences in london + internationally.
as the founder of riónce arts club + studios, i also understand what goes into managing spaces, creating experiences + building relationships that bring people back.
i’m passionate about supporting businesses, particularly the people + stories behind them. i’d love to combine that with my experience in storytelling, photography + creative direction to help more people discover the places that make tobago special.
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worth the stay is a four-month, storytelling-led creative partnership designed to give your property a stronger identity, both online and in the minds of potential guests.
we’ll go beyond traditional property tours, promotional graphics + room listings to explore what makes your place genuinely interesting.
through candid documentation, interviews, scripted films, editorial photography + creative direction, we’ll develop stories people want to watch, share + remember.
some content will inform. some will entertain. some won’t need a single word.
the aim is to make your property recognisable, intriguing + worth talking about.
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four months per partnership.
applications are open for properties interested in developing an ongoing creative relationship.
each partnership will include an agreed monthly investment, payable every month throughout the four-month term.
the start date, filming schedule, production requirements + creative priorities will be discussed during our initial conversation.
some of my tobago stories
a lot of my relationship with tobago has already played out publicly; simply sharing what i've found, learnt + loved while i've been there.
[video 01 — tobago content intro]
[13k views across platforms]
video shows @ms.semple introducing herself as someone who loves tobago. this isn’t the intro to all her tobago content
[video 02 — the best doubles in tobago]
[10k views across platforms]
@ms.semple pays a short visit to yasmins doubles stand, introduces her audience to doubles +the business
[video 03 — today’s word of the day ‘mamaguy’]
[18k views across platforms]
video share’s @ms.semples explanation of the word mamaguy.
[video 04 — things i’m gonna miss in tobago]
[18k views across platforms]
video shows @ms.semple’s sadness towards leaving the island + what she’s gonna miss most.
partnership info + options
we’ll combine storytelling, creative direction + thoughtful marketing to make your property more recognisable, memorable + worth booking.
each partnership will be tailored to your property, with the following areas available to explore.
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uncovering the stories people wouldn’t ordinarily hear, from how your property came about to the meaning behind its rooms, design + the people who make it special.
could include:
✓ candid behind-the-scenes footage + documentary-style videos
✓ scripted voiceovers, short films + cinematic storytelling
✓ interviews with owners, staff + returning guests
✓ editorial photography, portraits + property features
✓ sensory films that tell a story without words -
creating a distinctive online presence that makes people want to experience your property, without relying on text-heavy promotional graphics.
could include:
✓ visual identity + creative direction for social media
✓ photography-led feeds, reels + visual storytelling
✓ content planning, captions + publishing support
✓ seasonal campaigns + creative concepts
✓ content for websites, listings + wider marketing -
exploring the little things that turn an ordinary stay into something people remember, recommend + return for.
could include:
✓ personalised welcome rituals + thoughtful touches
✓ room stories, guestbooks + property archives
✓ local experiences + business collaborations
✓ returning guest traditions + loyalty ideas
✓ creative campaigns encouraging recommendations + repeat stays -
paid opportunities to extend your property’s reach and develop creative work beyond the core partnership.
could include:
✓ sponsored features through @ms.semple
✓ dedicated property campaigns + additional filming
✓ extended documentaries + editorial features
✓ launches, events + special guest experiences
✓ additional marketing support + content usageall partnerships are paid, with a four-month commitment + monthly payments. exact deliverables, pricing, sponsorship fees + add-ons will be explored following our initial call.
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the longer-term vision goes beyond the social media apps + my own content.
through riónce caribbean, i'm developing experiences + a physical magazine centred around caribbean culture, connection + keeping knowledge circulating. i'd love tobago to become somewhere we physically bring some of that work.
one idea i'm particularly interested in developing is creative retreats: bringing small groups of founders, creatives, artists, designers, photographers, musicians, writers & separately, over 50s groups reconnecting to themselves + life purpose; to tobago to spend meaningful time making, resting, exploring + learning on the island.
rather than creating an experience that could happen anywhere and simply placing it in tobago, tobago itself + you would be an important part of the experience.
✓ staying with local accommodation providers
✓ eating + spending with local businesses
✓ working with tobagonian creatives + practitioners
✓ exploring the island with local guides
✓ learning about culture + history
✓ creating work inspired by time spent there
✓ giving people another reason to choose tobagofor accommodation partners like yourselves, this creates the potential to be part of something that brings new guests to your property, encourages longer stays and creates opportunities for loyal repeat group bookings.
how we could work together
i’m looking to build paid, four-month partnerships with a select number of properties, with a monthly fee payable throughout the partnership.
the exact arrangement will depend on your property’s needs, goals + what works commercially for both of us.
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[a] four-month creative partnership
an ongoing partnership covering an agreed combination of property storytelling, content production, visual direction + marketing support.
we’ll develop a creative plan, agree on deliverables + schedule production across four months, with a fixed monthly payment.
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for hotels, villa owners + property managers with multiple rooms or properties.
we can develop individual stories for each property or room category, coordinate production + create a consistent visual approach across your collection.
pricing will reflect the number of properties, production requirements + agreed scope.
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paid opportunities for sponsored features through @ms.semple, dedicated campaigns, additional production, guest experience development + other creative services.
these can be added to an existing partnership, with separate fees agreed in advance.
all arrangements, exact pricing + deliverables will be discussed following our initial call. accommodation or other contributions do not replace the agreed monthly fee.
how we'd start
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complete a short form introducing your property, what makes it different + what you’re hoping to achieve.
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i’ll invite selected applicants to a video call where we can get to know each other, explore your property’s story + discuss your goals, budget and creative needs.
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if we’re a good fit, i’ll prepare a tailored proposal outlining the four-month creative plan, monthly investment, deliverables + any additional opportunities.
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once we’ve agreed on everything, we’ll arrange the first visit, begin production + develop the partnership over the following four months.
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i’m looking for property owners + managers who are genuinely interested in telling their stories differently.
ideally, you’ll be:
✓ open to sharing the history, people + personality behind your property
✓ happy to collaborate on creative ideas + provide reasonable access for production
✓ interested in improving your property’s visibility, guest experience + long-term appeal
✓ ready to invest in a four-month paid partnership, with monthly payments
you don’t need to have all the answers or a perfectly developed brand. that’s part of what we can explore together.
why i'm interested in building this relationship
ultimately, i want to build lasting relationships with properties i can confidently recommend, create meaningful content for + potentially bring guests to through my wider work.
i love tobago, keep returning to the island + want more people to experience what it has to offer. as someone who manages creative spaces and communities myself, i understand how much thought + care goes into building somewhere special.
i’d love to uncover those stories, help more people discover them + explore what we could make possible together.
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interested in working together?
i’m currently inviting a select number of tobago villas, hotels, apartments + property management companies to apply.
oleta semple
artist + cultural producer
@ms.semple