what if your next guest became your best advertisement?

Creating stories, experiences + content that give people a reason to visit, book + return.

Better guest experiences, More visibility, More bookings + referrals. A hospitality, content + commercial partnership proposal by @ms.semple.

  • i'm planning to spend an extended period of time in tobago from the end of october, potentially one to three months or longer depending on the arrangements, and am looking to partner with a small number of properties.

    i see an opportunity to help properties attract more guests, generate booking enquiries, encourage repeat visits and create new revenue opportunities through content, marketing, guest experiences and future group bookings.

    i run riónce arts club + studios in london, where i manage properties, creative residencies and member experiences. alongside this, i create content through @ms.semple and have had several viral tobago and caribbean-related videos, with an international audience growing around my interest in the island.

    i'd love to bring these skills together to build a partnership that creates value for your property during my stay and has the potential to continue beyond it.

  • i've visited tobago five times over the last two and a half years and somewhere along the way, i genuinely fell in love with the island.

    i've spent a lot of that time exploring, meeting people, learning about tobago + naturally sharing what i discover through @ms.semple. the island has given me a lot of peace personally too, and changed my perspective on life in ways i probably didn't expect.

    wanting to bring more people to tobago isn't something i've had to manufacture for this proposal. i talk about it anyway, tell people to go anyway + have already found myself showing people the parts of the island i've come to love.

    as a business owner myself, i understand how much goes into building something, getting people through the door and giving them a reason to come back. i'm passionate about supporting businesses, particularly when i can see an opportunity to contribute something meaningful to their growth.

    i'd genuinely like to play a part in bringing more tourism to tobago, more people to you & to help more people experience what i've experienced there.

    for me, this partnership is an opportunity to bring together something i already care about with the skills, platforms + communities i'm building through my wider work.

some of my tobago stories

a lot of my relationship with tobago has already played out publicly; simply sharing what i've found, learnt + loved while i've been there.

[video 01 — tobago content intro]


[13k views across platforms]


video shows @ms.semple introducing herself as someone who loves tobago. this isn’t the intro to all her tobago content

[video 02 — the best doubles in tobago]


[10k views across platforms]


@ms.semple pays a short visit to yasmins doubles stand, introduces her audience to doubles +the business

[video 03 — today’s word of the day ‘mamaguy’]


[18k views across platforms]


video share’s @ms.semples explanation of the word mamaguy.

[video 04 — things i’m gonna miss in tobago]


[18k views across platforms]


video shows @ms.semple’s sadness towards leaving the island + what she’s gonna miss most.

the proposal

  • one of the things i love about tobago is how much you discover through word of mouth. but what about the people who haven't made those connections yet?

    what you get

    /// visibility, enquiries and reusable marketing assets ///

    creating high-quality, storytelling-led content that showcases your property, its facilities and the experience of staying there.

    ✓ property tours and room showcases
    ✓ reels highlighting the property's features and atmosphere
    ✓ photography and video for your social media and marketing
    ✓ content answering common questions potential guests have before booking
    ✓ promotional content shared with my audience, subject to agreed deliverables

    the aim is to help more people discover your property, picture themselves staying there and feel confident enquiring or booking.

  • your property might have beautiful rooms, thoughtful amenities and a great location, but are potential guests seeing enough of what makes it worth booking?

    what you get

    /// consistent content and support for your marketing ///

    depending on your needs, i can help communicate what makes your property worth booking and maintain a stronger online presence.

    ✓ content planning and creative direction
    ✓ short-form video and photography
    ✓ social media management and promotional campaigns
    ✓ showcasing amenities, services and guest experiences
    ✓ content designed to encourage enquiries and reservations

    this could be a one-off project or ongoing paid support.

  • a great stay doesn't end when a guest checks out. it's what they remember, what they tell their friends and whether they want to come back.

    what you get

    /// a more memorable stay and opportunities to encourage return visits ///

    drawing on my experience managing properties, creative residencies and member experiences, i'd love to explore how the guest journey could be improved and better showcased.

    ✓ clearer pre-arrival information and guest guides
    ✓ recommendations for local experiences and services
    ✓ content that helps guests make the most of their stay
    ✓ opportunities to encourage reviews, referrals and repeat bookings
    ✓ tailored experiences for different types of guests

    the aim is to help guests enjoy their stay, recommend your property and have reasons to return.

  • & it doesn’t stop there.

    what you get

    /// the potential for multiple bookings and longer-term accommodation partnerships ///

    through riónce arts club + studios in london, i develop creative residencies and bring people together through shared experiences.

    i'd love to explore working with suitable properties to accommodate future:

    ✓ creative residencies: curated stays for creatives and founders who want time to work on their projects, connect and experience a different environment
    ✓ 50+ residencies: tailored group stays centred around connection, leisure and shared experiences
    ✓ private group stays: bespoke trips for communities, friends and other groups looking to stay together
    ✓ extended stays: accommodation for individuals or small groups spending a longer period in tobago

    we could agree on suitable group rates, room allocations, minimum stays and booking terms, creating the potential for additional revenue through coordinated bookings.

    these are longer-term opportunities to develop together, rather than guaranteed bookings.

  • the longer-term vision goes beyond the social media apps + my own content.

    through riónce caribbean, i'm developing experiences + a physical magazine centred around caribbean culture, connection + keeping knowledge circulating. i'd love tobago to become somewhere we physically bring some of that work.

    one idea i'm particularly interested in developing is creative retreats: bringing small groups of founders, creatives, artists, designers, photographers, musicians, writers & separately, over 50s groups reconnecting to themselves + life purpose; to tobago to spend meaningful time making, resting, exploring + learning on the island.

    rather than creating an experience that could happen anywhere and simply placing it in tobago, tobago itself + you would be an important part of the experience.

    ✓ staying with local accommodation providers
    ✓ eating + spending with local businesses
    ✓ working with tobagonian creatives + practitioners
    ✓ exploring the island with local guides
    ✓ learning about culture + history
    ✓ creating work inspired by time spent there
    ✓ giving people another reason to choose tobago

    over time, i can see the technology, storytelling + experiences working together: helping people discover tobago, giving them reasons to come + making it easier for them to experience more once they're there.

    for accommodation partners like yourselves, this creates the potential to be part of something that brings new guests to your property, encourages longer stays and creates opportunities for loyal repeat group bookings.

how we could work together

i'm open to two main arrangements, depending on your property's needs and what works commercially for both of us.

  • a paid arrangement supporting your property's content creation, social media, marketing or guest experience.

    ✓ one-off content packages or projects
    ✓ monthly marketing or social media management / support
    ✓ defined guest-experience or property-support services
    ✓ agreed referral commissions for bookings generated through our partnership, where suitable

    the scope, duration and fees would be agreed around your priorities and budget.

  • a complimentary stay for an agreed period in exchange for a defined package of content and promotional deliverables.

    ✓ agree on the length of stay, whether one month, three months or another suitable period
    ✓ agree on the content, publishing schedule and usage rights
    ✓ establish expectations and deliverables before the collaboration begins
    ✓ explore extending the partnership if it's working well for both parties

  • i’m also connected to other content creators and creatives who could potentially be brought into suitable partnerships, offering additional perspectives, content styles and reach.

    where it makes sense, we could explore a wider creative partnership tailored to your property’s goals, with any additional talent, deliverables and fees agreed in advance.

how we'd start

  • ✓ learn more about your property, current booking priorities and marketing goals
    ✓ identify where additional content, marketing or guest-experience support could help

    ✓ arrange a virtual or in real life tour

  • ✓ decide whether paid content + property support or a complimentary accommodation partnership makes the most sense

    ✓ agree on dates, deliverables, fees, usage rights and expectations

    ✓ establish how we’ll measure the value of the partnership

  • ✓ review the initial collaboration and identify opportunities to continue working together
    ✓ explore ongoing marketing support, referrals and repeat bookings
    ✓ discuss your property's suitability, availability and rates for future group residencies

  • i'm looking to connect with accommodation providers in tobago who are open to exploring a mutually beneficial partnership, whether through paid services or a complimentary accommodation exchange.

    a conversation

    an introduction to the owner, manager or person responsible for bookings, marketing or partnerships

    your priorities

    an understanding of your current booking goals, marketing needs and any areas where you'd like support

    your preferred arrangement

    whether you're interested in paid content and property support, a complimentary accommodation exchange, or discussing both options

    access, where relevant

    an opportunity to tour the property virtually or in person and discuss suitable areas for photography, filming or guest-experience content

    clear terms

    agreement on the scope, dates, fees or accommodation arrangements, deliverables and usage rights before any collaboration begins

    i understand every property operates differently. the aim is to find an arrangement that meets your needs, makes commercial sense and creates value for both parties.

why i'm interested in building this relationship

ultimately, i want to build long-term relationships with properties i can confidently recommend, create content for and potentially bring guests to through my wider work.

i love tobago, keep returning to the island and want more people to experience what it has to offer. through my experience managing properties and creative communities in london, my growing international audience and the residency experiences i'm developing, i see an opportunity to contribute to your property's visibility, guest experience and future bookings.

i'd love to explore what we could make possible together.

oleta semple
artist + cultural producer
@ms.semple

[ arrange a conversation ]