hear wah goin' on in tobago 🇹🇹
a content series by @ms.semple
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Spotlighting the places, people, food, culture + experiences you might not know about, but will want to.
now inviting tobago businesses, creatives, experience providers + brand sponsors to be part of the series.
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A curated selection of partners · Limited opportunities
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I keep coming back to tobago. Over five month* long visits in 2.5 years, I've found places, met people, learnt new things and shared what I love about the island through @ms.semple. Now, I want to take that a little further.
What started as sharing my own discoveries is becoming an opportunity to introduce more people to the island and the people making it special.
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i'm oleta semple, an artist + cultural producer sharing my creative life and discoveries through @ms.semple. i also founded riónce arts club + studios, a creative community based in london and internationally (online).
i love the way travel connects people, and i see potential in bringing together storytelling, local businesses and future visitors to tobago.
i want to build genuine relationships with people i can confidently recommend, create content for and potentially bring guests to through future creative stays and group experiences.
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‘hear wah goin' on in tobago?’…
is a collection of short-form videos, photographs and stories documenting my time on the island.
the format is flexible, because the best discoveries aren't always planned.
content could include:
finding places to eat, drink and lime
visiting accommodation and discovering what makes each place different
exploring beaches, waterfalls, viewpoints and nature
meeting taxi drivers, tour guides and people who know the island
trying activities, excursions and experiences
visiting artists, makers, studios and local businesses
learning about tobago's history, culture and community
exploring carnival, mas, costumes, music, events and the people behind them
sharing things to do, places to visit and practical tips for future travellers
spontaneous discoveries that deserve a little more attention
the tone will be curious, conversational, playful and personal. i want the audience to feel like they're coming along with me, not watching a traditional tourism advert.
the aim is to create content people want to watch, save, share and return to when planning their own trip.
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october – december 2026
i'll be travelling with one friend and using the trip to explore tobago, meet potential partners and document a range of experiences.
i'm looking for a few main accommodation partners who are able to host both of us for the 2-4 weeks each, sometime between (end of october & mid december)
alongside that, i'm inviting other businesses, creatives, organisations and experience providers to partner on individual features during the trip.
i’m also looking for a small number of paid brand sponsors who want to support the series as a whole.
05 / what can you expect?
Think local discoveries, good food, unexpected adventures and the people behind them. Open a section to see featured series categories & where you might fit in.
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restaurants, cafés, beach bars, bakeries, food trucks, local food vendors, private chefs, cooking experiences, markets, tastings and local food producers.
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villas, apartments, guesthouses, boutique hotels and properties with character and thoughtful hosting.
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taxi drivers, private drivers, boat trips, island tours, guides, waterfalls, beaches and outdoor adventures.
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heritage, history, storytellers, local families, farmers, fishermen, community projects and cultural knowledge holders.
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museums, heritage sites, historians, cultural centres, storytellers, traditional craft demonstrations and community-led experiences.
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artists, musicians, photographers, designers, makers, studios, workshops, galleries and creative collectives.
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spas, treatments, yoga, fitness, beauty, local products, boutiques and shopping discoveries.
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boutiques, markets, local designers, skincare, fashion, jewellery, handmade goods, locally made gifts and other products worth discovering.
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bars, live music, DJs, open-mic nights, performances, parties, food experiences, carnival, mas bands, distribution, cultural gatherings and events
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business owners, farmers, fishermen, creatives, entrepreneurs, families, community organisers, cultural knowledge holders and people with an interesting story to share.
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festivals, markets, exhibitions, workshops, launches, pop-ups, sporting events, concerts, seasonal events and anything worth knowing about while i'm there.
if you have something happening between october and december, i'd love to hear about it.
some of my previous tobago stories
a lot of my relationship with tobago has already played out publicly; simply sharing what i've found, learnt + loved while i've been there.
[video a — tobago content intro]
[13k views across platforms]
video shows @ms.semple introducing herself as someone who loves tobago. this isn’t the intro to all her tobago content
[video b — the best doubles in tobago]
[10k views across platforms]
@ms.semple pays a short visit to yasmins doubles stand, introduces her audience to doubles +the business
06 / series-long brand sponsorship
this section is for brands interested in becoming paid sponsors of the ‘hear wah goin' on in tobago’ Series; who want to be associated with the wider campaign and have a consistent presence across agreed content, rather than appearing in a single content piece as solely a feature.
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potential sponsor categories include:
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an airline or travel brand that supports the journey through a paid partnership, complimentary flights, a contribution towards production, or an agreed combination of financial and travel support.
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a brand that pays a campaign fee to be associated with the series, with agreed mentions, tags, product integrations or other brand visibility across selected episodes.
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a relevant drinks, beauty, fashion, technology, travel essentials or lifestyle brand that fits naturally into the experiences being documented.
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a brand that sponsors a recurring part of the series, such as food discoveries, island adventures, local creativity or carnival.
these are potential categories, not confirmed partnerships. i'd be interested in speaking with brands whose products, services or values make sense for the series and its audience.
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depending on the package, this might include:
recurring brand mentions or tags
agreed integrations across selected videos
dedicated sponsored content
product placement where it makes sense
inclusion in agreed campaign materials
agreed links, calls to action or referral codes
post-campaign reporting on available content performance
sponsorship is a paid partnership. the fee and deliverables would be agreed in advance. Products, flights or services may form part of a package, but product alone does not replace the agreed sponsorship fee.
for a brand interested in sponsoring the entire series, i'd like to discuss a campaign fee that reflects the content, visibility, production and usage rights involved.
i'm open to longer-term arrangements where a brand wants to continue working together beyond this trip.
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good stories travel.
the aim is to introduce more people to the places, people, businesses + experiences that make tobago what it is, through content that feels personal, interesting + worth sharing.
depending on the collaboration, that could mean:
✓ more visibility through short-form video, photography + storytelling
✓ content to keep and share across your own platforms
✓ new audiences discovering what you do, beyond the people who already know you
✓ future opportunities for recommendations, referrals, group experiences + creative residencies
every partnership / sponsorship will look a little different, so we’ll agree what makes sense for both sides before anything goes ahead. there are no promises of specific views or bookings, just a thoughtful approach to telling your story well.
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01. apply
tell me a little about you, what you do + how you’d like to be involved.02. have a chat
if it feels like a good fit, we’ll arrange a conversation to explore the idea, what each side can contribute + what the collaboration could look like.03. make a plan
we’ll agree the details, deliverables + any costs or contributions in advance, so everyone knows where they stand.i’ll be selecting a limited number of partners, so applying doesn’t automatically guarantee a feature or collaboration. the aim is to find the right fit, not simply fill a list.
[apply to be part of the series]
already have an idea in mind? let’s have a chat.
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this isn't just about one feature or one trip. i'd love to build lasting relationships with tobago businesses and creatives, creating opportunities for ongoing content, referrals, future visits and creative stays or group experiences.
my aim is to help more people discover the island, while building partnerships that are valuable to the people behind the places.
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the longer-term vision goes beyond the social media apps + my own content.
through riónce caribbean, i'm developing experiences + a physical magazine centred around caribbean culture, connection + keeping knowledge circulating. i'd love tobago to become somewhere we physically bring some of that work.
one idea i'm particularly interested in developing is creative retreats: bringing small groups of founders, creatives, artists, designers, photographers, musicians, writers & separately, over 50s groups reconnecting to themselves + life purpose; to tobago to spend meaningful time making, resting, exploring + learning on the island.
rather than creating an experience that could happen anywhere, tobago itself + you would hopefully be an important part of the experience. over time this would create the potential to be part of something that brings more business, tourism + cultural exposure, new customers & greater opportunities for loyalty & genuine recommendations.
[video c — today’s word of the day ‘mamaguy’]
[18k views across platforms]
video share’s @ms.semples explanation of the word mamaguy.
[video d — things i’m gonna miss in tobago]
[18k views across platforms]
video shows @ms.semple’s sadness towards leaving the island + what she’s gonna miss most.
ultimately, tobago has given me a lot, and i want to share more of it <3
i’ve visited five times over the last two and a half years, and somewhere along the way, i genuinely fell in love with the island.
i’ve spent a lot of that time exploring, meeting people + discovering things i might never have found if i hadn’t gone looking. sharing those moments through @ms.semple has introduced tobago to people who are curious about the island, and made me want to go further.
with this series, i want to keep discovering, but also give more attention to the people, places + ideas that make tobago special. not just the obvious spots, but the little gems, the local knowledge + the stories worth passing on.
if you’re doing something you think people should know about, i’d love to hear from you.
let's hear wah really goin' on in tobago! 🇹🇹
oleta semple
artist + cultural producer
@ms.semple
want to talk first?? [ arrange a conversation ]